Everything I know and practice of Internet Marketing is synonymous to Search Engine Optimization or SEO in the systematic achievement and sustainability of strategic marketing objectives with great results while adding relevant and useful content within the context of the community it serves on the Internet.
It is based on a commonly known, high level concept in the vibrant world of SEO where 3 overlapping circles intersect at a liquid state of relevance, authority, and social existence on the web, called the SEO sweet spot.
Imagine an entity filled with nothing but content, in purely textual format such as quotes, anecdotes, how-tos, procedures, documentation, descriptions, campaigns and stories or graphical representations in still images or moving pictures such as videos, etc.
Content at large
Now imagine that the plethora of content revolves around a pervading theme based on researched and qualified keywords that form the main catalyst that when ignited triggers cohesion of intention. Our content becomes relevant because of the central premise it evokes, communicates, and resonates to viewers like us in varying types and degrees of connection (or separation).
Qualified Keywords + Quality Content = Relevance
Now drop relevant content among a technologically interconnected, socially adaptive and highly interactive environment of rational human beings and someone will pay attention, follow the call to action, and convert with gratification. Viewers will remain connected to one another in pursuit of the common relevance, pushing and pulling its value in waves of like and dislike, making their voices heard on what matters (or not) in the court of public opinion.
The source of relevance in turn achieves the status of authority bestowed upon it in trust (or thwarted in ambivalence) by the constantly flourishing audience, online visibility from Search Engine Ranking Pages or SERPs the penultimate reward, just one step shy of lead generation and conversion.
A new brand is born or reinvented based on clearly humanized terms and perception of value.
Qualified Keywords + Quality Content + Quality Inbound Links = SERPs Ranking
The simplicity of this primer proves wonders for ideal Page 1 organic ranking of consumer- and business-facing websites with all major search engines. Strategic marketing objectives on the Internet are achievable through a rigorous method of perseverance with best practices and vigilance in the convergence zone called the SEO sweet spot.
I will delve into sustainability through analytics in forthcoming posts.
Happy Internet Marketing to you all!
By Humanized Branding Solutions
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