Learn some inventive ways to integrate Facebook into your social media marketing strategy.
Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.
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The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to:
- Lead fans to its Page and ultimately engage them with other content
- Drive customer engagement and generate more leads
Results:
- 71% sales increase from Facebook
- 15% increase in ROI from Facebook
- 39% increase in traffic coming from Facebook
Read the case study
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The New York real estate brokerage wanted to use the global reach of Facebook to increase engagement with potential homebuyers, local New Yorkers, and the real estate industry at large, as well as strengthen its online brand presence to:
- Create a community where people could start a conversation and discuss the question, “What does it feel like to live in New York?”
- Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent
- Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities
Results:
- 2x visitors now come from Facebook compared with its other advertising platforms
- No. 2 in organic search results for Corcoran’s Facebook Page, second only to the brokerage’s own website
- 6x higher reach for posts on days when ads are running
- 10x more Page views of its Facebook Page when ads are running
Read the case study
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The canvas print maker wanted to drive brand recognition and establish a presence on Facebook to:
- Increase fan engagement to build a dedicated Facebook community
- Drive Facebook fans to purchase directly from CanvasPeople.com
Results:
- 3,959 individual transactions as a result of the Facebook campaign
- 180,000 people liked the Canvas People Facebook Page
- 1.5x return on investment on Facebook advertising
- 10x page engagement increase based on the “People Talking About This” metric
Read the case study
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The high-end hotel website wanted to drive engagement and increase brand visibility for the well-traveled luxury customer to:
- Offer a way for people to share luxury travel experiences and new featured destinations
- Continue to grow revenue by offering relevant deals to its community
Results:
- 100% increase in sales for travel packages coming from Facebook
- 30% increase in site visits month over month from Facebook
- 90% of the Facebook community who purchased travel packages were new Luxury Link customers
Read the case study
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The 12-mile obstacle course events company wanted to use Facebook to spread the word about its series of obstacle course challenges that take place in different cities around the world and:
- Increase brand awareness on a global scale
- Drive more people to sign up for its events in specific cities in a way that was social and shareable
- Develop a community of individuals interested in participating in Tough Mudder
Results:
- 24X increase in sales in just two years, with Facebook being the primary advertising and engagement channel for the company
- 5-10X return on advertising spend on Facebook
- 5-8X higher click-through rate (CTR) for ads in news feed vs. traditional ad displays
- 12X increase in the fan base in a year and a half, from 200,000 to more than 2.5 million, attributed to Facebook Ads
- 20% of Tough Mudder participants say they were influenced to sign up through Facebook Ads, according to a survey conducted by the brand
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The Arizona-based bicycle manufacturer wanted to use Facebook to familiarize people with its brand and vision to:
- Increase fan engagement when communicating product releases and upcoming events
- Drive Facebook fans to purchase directly from its e-commerce site StateBicycle.com
Results:
- $500,000 in annual incremental sales came from coupon codes and traffic exclusive from Facebook
- 12% of traffic to the State Bicycle Co. website came from Facebook
- 1/5th cost per click on Facebook compared to other advertising platforms
- 10x growth in fan base within 12 months
Read the case study
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The fashion website launched a sales campaign to:
- Generate excitement ahead of its summer sale
- Increase revenue from a summer sale event on the ASOS web site
- Increase community engagement
Results:
- 1 million views of Facebook application
- 32% fan base growth
- Largest 1-day revenue in company’s history
Read the case study |
by Pam Dyer
Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.
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