New Chart: The Effectiveness of Social Media for B2B
from Marketing Sherpa.
The diagram below shows the three discrete sectors in marketing
- Brand Marketing - Image and Reputation
- Direct Marketing - Lead Generation and sales conversion
- Social Marketing - Customer Engagement
From Our Mobile Revolution:
Here is a graphic flow chart to show why using social media for business is a strong consideration.
From Vesta Digital
In May 2009 meish.org created a snapshot of social media startups and how many had gone defunct (or had been purchased.)
To which www.tomuse.com followed up with more details.
We then turn to www.businessweek.com for a chart showing what people are doing:
What should a company do with social media? What is the process? From damienbasile on Flickr
Summary:
- Social media as a part of a business marketing plan is growing.
- There is risk in trusting Web 2.0 startups. Caution.
- Map out the who, what, where, when, why, how and how many in advance. Preparation and planning are still required.
- Use the tools to understand where people hang out and how they are using the social media tools before you begin the conversation.
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