Efficacy Of Promotional Items For Brand Awareness, February 2013 [CHART]

     A new study [PDF] from the Promotional Products Association International (PPAI) takes a look at the benefits of… promotional products. Among the findings of the survey, about 7 in 10 respondents recalled receiving at least a single promotional product in the prior 12 months, with 88% of those recalling the advertiser and 62% the message. Aside from generating high recall, the study shows that 59% of respondents reported a more favorable impression of the advertiser after receiving a product.

    Among the 88% of respondents (referring from hereon out to those who recalled receiving a promotional product in the prior 12 months) who were previously familiar with the advertiser before receiving the item, 60% said their impression was more favorable after receiving it. Among the 12% to whom the advertiser was a new name, 50% reported a more favorable impression. Read the rest at MarketingCharts.

by derickson