If you look at very successful social media marketers such as Amy, you will see that there are some common signs of success.
The following outlines 7 traits of successful social media marketers with some tools to help you achieve similar success.
1. You Create Excellent Content Consistently
You have the expertise in your business so it’s really important to create content to demonstrate this expertise and build up trust with your audience. But you need to create this content consistently. Success with content does not happen overnight.BetaOut
Betaout is an editorial project management software. It can be used by an individual or a team and it allows you to schedule, plan and manage your content creation. You get great functionality for free for up to 3 users which is fantastic.
An editorial calendar is essential if you are creating content, as it lets you collate all your ideas into one place and plan out your content for you and/or your team. You will become more consistent with the delivery of this content using this type of software.
This is the ideas room where you enter any ideas you have for any blog posts
With Betaout you can write down your ideas, create your calendar and even write the content directly within Betaout. If you work as part of a team you can assign your content to someone in the team to review.
PostPlanner
Postplanner is a Facebook tool that allows you to plan, schedule and find content for sharing on Facebook. Since using PostPlanner I have delivered content a lot more consistently on Facebook.
Postplanner is a great tool for sharing content on Facebook
- Schedule out content, at the times most suitable for your fans.
- Select content to share from sources that you trust
- Find content that is trending related to your business
- Add in new trusted sources of content
2. You are a curator
A curator is someone that finds great content from other people and shares it out to their network. It’s not about sharing content, it’s about sharing fantastic content that is relevant to your audience.To be an effective curator you need some tools that will help you discover this content.
Scoop.it
On Scoop.it you can follow “boards” which is a collection of content that other people found. As you get to know people on Scoop.it you can follow boards from people you trust that track content relevant to your business and this can be a great way of finding new and interesting content.
As you get to know people on Scoop.It you will find people that share good content that is relevant to your audience. This is a great time saver!
3. You Build a Large Audience
When you first start growing your social media presence, it takes time to get your name known and grow your following but over time you gather momentum.If we take your website as an example, you need to ensure you focus on the right tactics to capture the details of your website visitors. On their first visit they may not convert as a customer immediately but you need to provide a stepping stone.
Typically this stepping stone is converting your visitors to email subscribers and then over time some of these will become customers.
Of course we have a couple of tools to help.
AWeber
AWeber is an email marketing tool which helps you manage your email subscribers. You put customized forms on your website so that any email subscribers go directly into your email database. Through AWeber you can check your conversion rate which is the number of visitors to your site versus the number of subscribers.
AWeber allows you to measure conversion rates from different parts of your website
Lead Converter
Popups that appear when you are browsing a website can be quite annoying, but they can still achieve good conversion rates. Lead Converter integrates with AWeber and provides you with a variety of options to encourage your visitor to convert. For example, you can display a popup when someone visits a certain page on your website or display a bar across the top of your screen. What’s great about Lead Converter is that you can then test which option works best, display variations of the same popup and much more.
The following is an example of a popup. If you wanted to test this out you could have multiple variations and see which one gets the higher conversion.
Popup box that can appear after a certain time period when a visitor is on your site
4. You Manage Your Reputation
Your online reputation is really important so it’s vital to track what people are saying about you or your business.One of the best tools for tracking what people say about you is Mention. You can set up a variety of keywords and it will track mentions of these keywords across the web, Facebook, blogs, Twitter, and more.
The app is available on both the phone and desktop.
You can track when your company name is mentioned and filter this by channel. In the example above this is filtered to show mentions through websites
5. You Monitor Results
Analytics are an extremely important part of social media marketing. You need to check what is and isn’t working and then take corrective action where required. Everybody has a different audience, different content, different behaviors of visitors so there’s no one size that fits all. That’s why monitoring results is vital.Google Analytics is a free tool and certainly well worth setting up. You can track social media traffic in Google Analytics to see what benefit you are getting from it.
This shows the e-mail conversion rate is higher from LinkedIn compared to Facebook
If you want to compare the performance of your Facebook page with your competitors try out Agorapulse Barometer.
Agorapulse lets you compare your Facebook page against other companies that have tested their page
If you want to do some research on your industry related to Twitter, Facebook. YouTube, etc., then it’s worth checking out Social Bakers.
6. You Test, Test, Test
If you don’t succeed try again! When you do get that valuable traffic from Social Media you man not get that e-mail subscriber or sale you are looking for so we need to work on improving conversion.There are various tools you can use to test what’s working and what’s not. Within Google Analytics there is a tool called Google Experiments. This allows you to test different variations of pages on your website.
For example, using Google experiments we have a small difference in our home page on RazorSocial. In the first version the testimonial from Mark Schaefer is on the left and in the second one it’s on the right.
You can have multiple versions of pages running to test which works best
If you are going to do some split testing check out Neil Patel’s excellent article on 7 A/B test blunders that even experts make.
Unbounce is also a very good tool for creating test landing pages without any IT skill needed, that is also worth checking out.7. You don’t give up !!!
This is using the most important tool that you have which is your brain! When you advertise you can get immediate results but it’s costly. With Social Media Marketing you spend more time than money and you don’t generally get immediate results. But if you build a real community of loyal followers you get ongoing results.Question: What traits have we not covered and what tools do you find effective? We would love to hear your thoughts.
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