“Set the bar high from the outset”
Quite frankly this negative approach from the very beginning before the start of your online project can seriously effect its potential. Lets take the online media direct site for instance over 12 months ago our aim was to achieve a first page listing on google for the “Internet Marketing” phrase people in the industry thought we were mad. Now we could have taken an easier route and bailed out taking a longer tail phrase such an “Internet Marketing company” for instance. But Twelve months down the line our site is listed within the top 5 in the UK.
The old saying “You have got to be in it to win it” should still echo in the mind of all Online marketing professionals. How many times in Sport for instance is a football game won by a team with more positive attacking tactics. A Boxing bout won by the more confident adventurous boxer the parallels are endless and its this mentality which we take with all projects. An unwillingness to accept second best and it is this approach which will see you from the outset take a large step above your competitors.
Online nothing is impossible and whether your goals include a keyword and position or a set number of followers via social networking set the bar high. The advantages of being a small start up business over a more established company are huge and turning what can be perceived as a negative into a positive are vital and in essence the catalyst for success over a longer term period online.
Social networking is a game changer and harnessed professionally alongside traditional seo and cost per click marketing it is a potent combination.
by Garry Pickles
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