present complex concepts quickly and clearly, and communicate ideas in an easily understandable fashion.
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. Since social media marketing is a relatively recent addition to organizations’ integrated marketing communications plans, it’s imperative for marketing professionals to gain as much understanding as possible about how people leverage social media for everyday interaction. These snapshots communicate essential information to help marketers make sense of the social networking space and how people are using it in their everyday lives to communicate and share information and ideas.Most of these have been cropped or scaled down — please click on each image or its title to see the full-sized version.
The History of Social Networking
Who is the “Me” in Social Media?
The State of the Internet
The New Marketing Trifecta
How Marketers Are Using Social Media
Who is the Modern Media Consumer?
The Biggest Shift
The Rise of Social Networking Ad Spending
How Women Use Social Media
The CMO’s Guide to the Social Landscape
The B2B Social Media Landscape
The 2010 Social Networking Map
How the World Spends Its Time Online
Who Uses Twitter and How
A Year of Twitter
The Meteoric Rise of Twitter
How Engaged is Your Brand?
The Social Engagement Spectrum
10 Levels of Intimacy in Today’s Communication
The Top 50 Most Social Companies
The Social Media Landscape in China
The Social Media Effect
The Revised Social Media Effect
Facebook Facts You Probably Didn’t Know
The World of Facebook
10 Mind-Blowing Facebook Games Statistics
The Rise of Facebook Mobile
Social Marketing Compass
Facebook vs. Twitter
Are We Addicted to Social Media?
How are People Using Social Media on Their Mobile Devices?
How Fortune 100 Companies are Leveraging Social Media
How Small- to Medium-Sized Businesses Spend Money on Social Media
Balance Your Media Diet
Social Media Statistics
Social Web Involvement
Social Media Demographics
The Spectrum of Online Friendship
How People Share Content on the Web
Donut Marketing
Profile of a Twitter User
Twitter Territory
Twitter PR Strategy
The Journey of a Tweet
The Hierarchy of Digital Distractions
When Social Media Attacks
The Art of Listening
The Conversation Prism
Word of Mouth Visualized
Social Web Reputation Management Cycles
Twitter Statistics
The Story (So Far) of Twitter
Who Participates Online
Gender Balance on Social Networking Sites
Building a Company With Social Media
Social Media Spending
The Facebook Juggernaut
Breakdown of the Blogosphere
Visualizing 6 Years of Facebook
The History of WordPress
The Boom of Social Sites
Age Distribution on Social Network Sites
Make Social Media Work for Your Company
The World Map of Social Networks (December, 2009)
World Map of Social Networks (December, 2010)
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